By Hans Erik Naess (auth.)
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Additional info for A Sociology of the World Rally Championship: History, Identity, Memories and Place
The catch was that if national broadcasters wanted a piece of this, they also had to opt for a season of F1 events. The introduction of these new rules also meant that a promoter wishing to establish an international series was forced to assign the television rights for that series, whether it wished to or not, to a competing promoter, namely the FIA. Later, the FIA also passed the rights to all its other directly sanctioned championships and events to Ecclestone, for 15 years (Lovell, 2004, pp.
Few dressed up in team merchandise, in fact, they seemed more like models from a McKinley catalogue with the addition of the ubiquitous churro – the typical Argentinian winter cap. Some VIP girls tiptoed around with advertisement umbrellas. Mate, a sort of tea with a smoky taste which was originally an indigenous Amerindian staple, and is now considered Argentina’s national beverage and drunk at all times of the day, was widely consumed. Although not as intensely as in Bruce Chatwin’s classic travelogue In Patagonia, where men ‘talked about mate the way other men talked about women’ (Chatwin, 1977/2005, p.
Instead of keeping the momentum, as Electronic Arts has done with the successful FIFA series (football), it was shut down – by joint agreement from the producers as well as the rights owners – and it left a gaping hole in the WRC’s promotional portfolio. Setbacks like these adversely affected the championship. Only two manufacturers – Subaru and Ford, in addition to the semi-private Citroen Kronos team – undertook to do all events in the 2006 season of the WRC, compared with six manufacturer teams the year before.