Assessing Media Education: A Resource Handbook for Educators by William Christ

By William Christ

Assessing Media schooling presents directions for media educators and directors in greater schooling media courses who're growing or enhancing student-learning evaluation techniques. protecting the subjects and different types verified via the Accrediting Council on schooling in Journalism and Mass Communications, this key source courses readers in the course of the steps of constructing an overview plan, setting up pupil studying results within the a number of components of the curriculum, and measuring these outcomes.This well timed and significant quantity offers designated dialogue on:*developing an review plan, putting exact emphasis on venture statements;*the improvement of student-learning results, with chapters reflecting the 11 skills offered within the ACEJMC requisites; and*indirect and direct measures of student-learning results, starting from advisory forums to examinations.The quantity concludes with case stories of courses at diverse issues of their improvement of scholar results, illustrating the implementation of evaluation plans in numerous contexts.As overview profits value during the curriculum, Assessing Media schooling should be an invaluable and useful source for media educators and directors as they grapple with the demanding situations of review.

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If a program does not have a mission statement, the faculty can be asked to look at themselves, the facilities, and the courses and curricula and ask the following questions: What would an external review group say was the mission of this media program? What is it doing? ” is very important to deans, vice presidents of academic affairs, and presidents. Programs need to be able to justify their existence to a wide range of people or else risk losing the support of administrators or legislatures.

This point underscores that mission statements should be powerful statements of vision. “Not only should they clarify a unit’s objectives and distinctiveness, but they should illuminate a unit’s potential” (Blanchard & Christ, 1993, p. 83). Ackoff’s (1986) fourth suggestion is that “a mission statement should be relevant to all the firm’s stakeholders. . The mission should state how the company intends to serve each of them” (p. 41, italics in original). Programs in higher education serve a number of stakeholders including students, alumni, faculty, staff, administrators, parents, legislators, and so forth.

Standard 1, “Mission, Governance and Administration,” of the AECJMC accreditation guidelines states that, “The policies and practices of the unit ensure that it has an effectively and fairly administered working and learning environment” (ACEJMC, 2004, p. 42). The first of the five required indicators for this standard focuses precisely on the importance of the mission statement: “The unit has a mission statement and engages in strategic or long-range planning that provides vision and direction for its future, identifies needs and resources for its mission and goals and is supported by university administration outside the unit” (ACEJMC, 2004, p.

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