Critical readings: The Media and Gender Reader by Cynthia Carter, Linda Steiner

By Cynthia Carter, Linda Steiner

*How is gender built within the media?*To what quantity do media portrayals of gender impact our daily perceptions of ourselves and our actions?*In what methods do the media toughen and occasionally problem gender inequalities?The Media and Gender Reader offers a full of life and interesting advent to the sphere of serious media and gender study, drawing from a large menu of fascinating and significant foreign scholarship within the box. Featured this is the paintings of authors learning a wide range of leisure, information, grassroots and new media texts, associations and audiences from a various diversity of conceptual and methodological methods. the subjects featured contain, between others, gender id and tv speak exhibits, the commercialisation of masculinity, old portrayals of ladies in advertisements, representing lesbians on tv, the cult of femininity in women's magazines, gender and media violence, the sexualisation of the preferred press, racist sexual stereotyping in Hollywood cinema, ladies in renowned song, media creation and the empowerment of ladies, cleaning soap opera audiences, lady avid gamers, the effect of media tracking, pornography and masculine energy, and women's historic courting to the web. it is going to have overseas entice readers within the Humanities and Social Sciences, specifically in Mass communique, verbal exchange stories, Media reports, Cultural reviews, Women's experiences, Gender stories, Journalism experiences, and Sociology.

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1 2 Based interviews w i t h w o m e n of various ethnic, social class, educational backgrounds a n d ages, H e r m e s concluded that w o m e n ' s magazines might not be terribly important in their lives after a l l . W h i l e most of the w o m e n to w h o m she spoke find these publications to be accessible and pleasurable, they also regard them as having little cultural value or meaning. T h i s finding, H e r m e s insists, challenges the v i e w that media texts are always deeply significant to audiences.

London: Arnold. Lont, C . ) (1995) Women and Media: Content/Careers/Criticism. Belmont, C A : Wads worth. Meyers, M . ) (1999) Mediated Women. Cresskill, N J : Hampton Press. Ross, K . (2002) Women, Politics, Media: Uneasy Relations in Comparative spective. Cresskill, N J : Hampton Press. Per- MIT TEXTS IN CONTEXT Understanding the power of mediated images to shape social perceptions about gender has been a central focus of feminist media scholarship for over three decades. E a r l y researchers (during the 1960s and 1970s) examined media content in order to provide quantitative proof that the media typically rely on a stock of stereotypical images of w o m e n .

McLuhan, M . (1964) Understanding Media: The Extensions of Man. New York: McGraw-Hill. Mills, K . (1990) A Place in the News: From the Women's Pages to the Front Page. New York: Columbia University Press. Mills, K . , in P. ) Women, Media, and Politics. New York and Oxford: Oxford University Press, 41-55. Modleski, T . (1982) Loving with a Vengeance: Mass-Produced Fantasies for Women. New York: Methuen. Morley, D . (1986) Family Television: Cultural Power and Domestic Leisure. London: Comedia. Mulvey, L .

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